Anthony
"AJ" Joiner
AI Product Founder · Software Executive · AI Strategist · Speaker · Digital Marketing Executive. Building products and programs that make complex technology practical for executives, educators, creators, and communities.
Artificial intelligence should make people more capable — not replace them.
Whether I am building software, leading a workshop, helping someone publish a book, or teaching executives, the goal stays the same. I help people stop feeling intimidated by technology and start using it with confidence, good judgment, and enough creativity to make it work for their lives instead of the other way around.
Products & programs I've built
HORN
- Higher-ed amplification platform that spreads the word about student success, faculty research, grants, partnerships, athletics, alumni, and community impact.
- One-submission workflow that turns campus wins into press releases, stakeholder updates, donor messages, social posts, media outreach, news articles, and executive briefings.
- Built around audience selection, brand consistency, and approval control so comms teams amplify to the right stakeholders before anything leaves the institution.
BLOOKSY
- AI-powered writing and publishing platform for books, academic papers, grants, and government documents.
- Structure-first workflows that move writers from blank page to outline, draft, revision, and finished manuscript.
- Strategic partnerships with K-12 schools, universities, city programs, nonprofits, and government agencies.
- Published 1,400+ authors through technology-enabled publishing workflows and author support systems.
- Grew Blooksy from an idea into a product with real customers, revenue, and a clear AI education use case.
Beyond Literacy
- Scaled a national literacy and future-readiness program across multiple states; 600+ student authors in four years.
- Students create books, podcasts, presentations, news stories, songs, debates, documentaries, and media projects.
- Integrates public speaking, responsible AI use, publishing, media production, leadership, and digital literacy.
- Delivered through city and youth-employment partnerships including Atlanta and Washington, DC.
Core competencies
Google Gemini, AI Studio, Gemini CLI & Code Assist, Jules, NotebookLM, ChatGPT, OpenAI Codex, Claude, Claude Code, prompt engineering, AI agents.
AI product development, product strategy, roadmapping, UX, rapid prototyping, requirements, feature prioritization, SaaS.
Google Workspace, Docs, Sheets, Slides, Forms, Drive, Apps Script, Firebase, Google Cloud Platform.
Low-code/no-code, API & systems integration, process automation, business analysis, solution architecture.
Agile, Scrum, strategic planning, cross-functional leadership, business development, innovation, coaching.
Digital marketing, brand strategy, public speaking, executive presentations, workshop facilitation, storytelling.
Entrepreneurship, marketing & media
- Launched a digital marketing agency focused on branding, websites, digital strategy, and campaign execution.
- Hired and managed designers, developers, marketers, and publishing specialists across client and author projects.
- Built a publishing workflow that moved authors from draft to finished book and cut production time.
- Coached authors on positioning, branding, and marketing so their books reached readers with a clear audience strategy.
- Built and launched e-commerce platforms for multiple artists, creating direct-to-consumer revenue streams.
- Orchestrated experiential marketing events with Pandora and local brands to expand artist visibility.
- Designed strategic social launch campaigns for album releases, driving awareness, engagement, and streaming.
- Modernized artist-to-fan relationships and monetization across the label's roster.
- Eight years as a weekly guest on a nationally syndicated drive-time faith-based radio show.
- Practical advice on entrepreneurship, business growth, marketing, AI, and technology.
- Translates complex business and technical ideas into simple, step-by-step guidance.
Enterprise & government
Software business analysis, project management, public-health data tracking, process improvement, enterprise technology strategy.
Software solutions, business analysis, project delivery, systems integration, workflow improvement.
Senior business analysis and software strategy for transportation systems and statewide operational workflows.
Project management, IT operations support, workflow optimization, and research-team technology execution.
AI keynotes, workshops & webinars
Practical AI sessions for business leaders, educators, and teams — safe, creative, and aligned with real business goals.
Browser-based AI agents, practical use cases, and risk management.
How to build a personal AI assistant for decision support and daily work.
AI video workflows for campaign prototyping, storytelling, and rapid creative testing.
Connecting AI experiments to operational priorities, adoption, and revenue.
Monetize podcasts, interviews, calls, and meetings with AI workflows.
Hands-on lab: build a reusable AI workspace and prompt library.
Live demo: generate client presentations faster.
Fast-paced tour of advanced features for teams and leaders.
Press, media & recognition
City of Atlanta partners with Blooksy to teach teens writing and publishing.
Entrepreneur of the Week profile tied to the NASDAQ opening bell.
Washington, DC literacy program publishes stories of DC teens.
Atlanta-based Blooksy wants to make you the next big author.
Blooksy goes back to school with an academic-focused AI writing platform.
Anthony 'AJ' Joiner explains how Blooksy will bring innovation to schools.
Podcast on entrepreneurship, software, publishing, and growth.
Meet Anthony Joiner, software company owner.
Case study: moving Blooksy from concept to prototype and raising funding.
Speaker at the 2024 Transforming STEM Higher Education Conference.
Juror in 2024 and 2025.
Green Tie Guys Leadership Recipient.
Selected projects
Grew a birthday gathering into a city-scale festival with thousands of attendees, entertainers, vendors, horseback riding, and fireworks.
Fictionalized novel based on the event's origin; entered adaptation conversations before industry strikes paused momentum.
Rang the NASDAQ opening bell with Invest Atlanta to represent Atlanta entrepreneurship.
Honored by The Gathering Spot and Future Successors for expanding access to publishing through software and AI.
Won an amateur stand-up comedy open mic competition — timing and audience connection for a broader communication toolkit.